Brandizzle is a Social Brand Monitoring application that helps you search various social networks to keep track of what people are saying. Currently Brandizzle supports twitter and google blog search.
You add a Brand. This could be you, your company or your product, you get the idea. Then you start adding search terms to watch out for, some ideas you might consider:
For yourself:
For your product
It was built in ruby on rails. We pair programmed (virtually) throughout the process, used BDD to drive the site from features and used Cucumber and rspec to help with BDD. We recorded the process, you can check it out at BDDCasts.com
Jeff Schoolcraft and Istvan Hoka
Tweet to us, or send an email to support @ bddcasts.com (or jschoolcraft or ihoka @ bddcasts.com)